To achieve this, we started with a thorough research, including market analysis, psychographics, and employee surveys to understand the internal brand perception. After that, I led the initiative, setting up and facilitating an interactive workshop with Nenda's team, using creative exercises to challenge them to think outside of tech and uncover their core values, brand vision, story, and purpose. Together, we identified key elements like Connection, Entertainment, Reliability, and Innovation, which became the foundation of the new brand platform.

As the project manager, I oversaw the entire four-week process, from planning to maintaining timelines and coordinating roles. My role also included developing the vision board, proposing core values, and refining the brand personality and tone of voice.