My journey so far

Growing up between cultures taught me early on how to observe, adapt to new environments, and create a sense of belonging among vibrant identities and places around me. I didn't know it back then, but I later realised those early experiences became my superpower: a way to help others define their unique identity, often through Branding and Visual Design. For me, design means asking the right questions, creating an effective and flexible design process, and truly understanding your audience.

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This curiosity inspired me to pursue a bachelor's degree in Spatial Design and Branding from the Willem de Kooning Academy in Rotterdam, followed by Art Direction at Berghs SOC, a deep dive into Colour Theory, as well as the Design Lead program at Hyper Island, where I learned to lead creative teams with confidence, rooted in compassion and authenticity. All of these experiences gave me a solid, multidisciplinary and human approach to design.

Most recently I have been working in-house as Marketing Manager, where I built on my design background to develop and lead brand, marketing, and communication work in a fast-paced tech startup environment.

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Today, I'm focusing on bringing together everything I've learned across branding, visual design, strategy, and leadership into cohesive and thoughtful brand identities. I'm especially drawn to visual systems and narratives that feel both intentional and meaningful.

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When I'm not wrapped up in a design project, you'll probably find me surrounded by family and friends, dancing, doing a puzzle, or taking a nap.