To capture the essence of the Middle Eastern cuisine, the concept to focus the visual identity on the colours of the key ingredients quickly came up. This inspired me to create a unique pattern, reminiscent of oriental tiles, which became a signature brand element. These patterns, combined with simple hand-drawn illustrations of fresh ingredients, create a colourful, dynamic, and urban feel. This unique look extends across various contexts, such as the website, menus, social media, and promotional flyers for a consistent brand experience. In addition, I captured photography that reflects the lively spirit of the restaurant, enhancing its online and social media presence.

On top of that, I also advised on optimizing the interior space for both customers and staff. By rethinking the interior layouts, adding more storage, and selecting wall colours and decoration to create a practical, yet cozy and welcoming atmosphere.