Color Natural

Project

Year

Concept development + Branding

2016

Maybe you have seen rivers in Asia flowing in colours of the latest fashion trends, produced by factories of fast-fashion brands and polluting everything in and around the rivers. This is why the brand Color Natural brings nature back in fashion. By replacing the chemicals with natural materials and ingredients and by using the 'Dye It Yourself' concept, the consumers will get involved in the process of producing own, personal, unique, and environmental-friendly clothes.

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The brand provides the consumers with this service in the shop and online, where they can find necessary tools to create their personalized clothing. This consists of season's natural dyes, colour samples, different natural textiles, and 'Dye It Yourself' information and techniques.

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To prevent creating waste ourselves, the leftovers from the textile are used to make paper for, for example, booklets, labels, and calendars with the season's ingredients.