Since the pandemic, people in Norway tend to spend their summer holidays more often in their own countries - hiking, camping, and exploring the beautiful landscapes. This gives Asan - a leading Norwegian intimate-care brand - a great opportunity to promote their wipes that are perfect to use to freshen up yourself when spending time outdoors with limited access to sanitation.

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With this limited edition design, Asan highlights their great product and emphasizes their bold, free, fresh, and quite young brand identity.

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The design on the artwork is inspired by a typical Norwegian summer spent outdoors: high mountains, the sun that does not fully set, berries, and wildflowers to excite the consumers to go explore the Norwegian nature.