Asan Summer Edition
A limited edition packaging design for a Norwegian intimate-care brand.
Graphic design + Packaging design · 2022 · Karo Pharma AB
Context
Since the pandemic, people in Norway tend to spend their summer holidays more often in their own country - hiking, camping, and exploring the beautiful landscapes. This gives Asan - a leading Norwegian intimate-care brand - a great opportunity to promote their wipes that are perfect to use to freshen up yourself when spending time outdoors with limited access to sanitation.
Objective
The goal was to design a limited edition packaging that celebrates the beauty of carefree summers in Norway while reinforcing Asan's bold, fresh, and youthful brand identity to make the product stand out in the shelves and appeal to the consumers.
Process + Role
Inspired by a typical Norwegian summer spent outdoors, I developed a mood board, colour palette, and illustrations that reflect the high mountains, the sun that doesn't fully set, berries, and wildflowers. In close collaboration with the brand manager and print house, I ensured the design was printed in the best quality and would also stand out in the shelves. Afterwards, I took the product outdoors to photographs it in a natural and summery setting and bring the artwork to life.
Result
This resulted in a vibrant, nature-inspired limited edition packaging that enhances Asan's brand presence, captures the essence of beautiful summers in Norway, and excites consumers to spend time outdoors.
