Summer of 2018 is when the hair and beauty salon, Esmé, opens the doors for her young customers, both male and female. The salon will be a social and cozy place where you have the feeling of being on holiday, while getting your hair and nails done, for example.

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The brand has a colourful and glamorous look and is a mix of oriental and simple designs and elements. This means lots of golden details against a light and natural background, images of palm trees and other exotic plants, a sandy and (gender-) neutral colour palette, and clear and calming lay-outs. All these aspects are merged into the business cards, flyers, price lists, social media content, capes, towels, and the interior design of the salon.