Branding + Graphic design
Esmé Hair & Beauty
Summer of 2018 is when the hair and beauty salon, Esmé, opened the doors for her young customers. The salon is a social and cozy place where you have the feeling of being on holiday while getting your hair and nails done, for example.
The brand has a colourful and glamorous look and is a mix of oriental and simple designs and elements. This means lots of golden details against a light and natural background, images of palm trees and other exotic plants, a sandy and neutral colour palette, and clear and calming lay-outs. All these aspects are merged into the business cards, flyers, price list, stickers, and social media content.