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Asan Summer Edition

Product

Project

Client

Year

Asan Intimate Wipes

Graphic Design

Karo Pharma AB

2022

Since the pandemic, people in Norway tend to spend their summer holidays more often in their own countries - hiking, camping, and exploring the beautiful landscapes. This gives Asan - a leading Norwegian intimate-care brand - a great opportunity to promote their wipes that are perfect to use to freshen up yourself when spending time outdoors with limited access to sanitation.

With this limited edition design, Asan highlights their great product and emphasizes their bold, free, fresh, and quite young brand identity.

The design on the artwork is inspired by a typical Norwegian summer spent outdoors: high mountains, the sun that does not fully set, berries, and wildflowers to excite the consumers to go explore the Norwegian nature.