Project: Concept Developing & Branding
COLOR NATURAL is a brand that brings nature back in fashion. By replacing the chemicals by natural materials and ingredients and by using the 'Dye It Yourself' concept, the consumers will get involved in the process of producing own, personal, unique and environmental-friendly clothes.
The brand provides the consumers with the service in the shop and online, where they can find necessary tools to create their personalized clothes. This consists of natural dyes, color samples, different natural textile and Dye It Yourself information and techniques.
To prevent creating waste ourselfs, the leftovers from the textile are used to make paper for books, labels and calenders where the consumers can find the available natural ingredients per season.