Since the pandemic, people in Norway tend to spend their summer holidays more often in their own country - hiking, camping, and exploring the beautiful landscapes. This gives Asan - a leading Norwegian intimate-care brand - a great opportunity to promote their wipes that are perfect to use to freshen up yourself when spending time outdoors with limited access to sanitation.

With this limited edition design, Asan highlights their great product and emphasizes their bold, free, fresh, and quite young brand identity. This led to a clear mood board and colour palette that were used to develop the artwork. The illustration design is inspired by a typical Norwegian summer spent outdoors: high mountains, the sun that does not fully set, berries, and wildflowers to excite the consumer to go explore the Norwegian nature.

In close collaboration with the brand manager and print house, I made sure the design was printed in the best quality and would also stand out in the shelves. Afterwards, I took the product outdoors to photograph it in a summery setting and bring the artwork to life.